| Ernst
& Young Entrepreneur of the Year and Canada's Top 40 Under 40
Awards
 Quantum
Environmental Group
Quantum Environmental Group is an environmental remediation and
hazardous waste materials contracting company. Founded in 1992,
the company quickly grew from a three-person operation specializing
in asbestos removal to a full-service environmental remediation
company with more than 300 employees and several offices across
Canada.
Whalebone Productions worked with Quantum on a strategy to transform
its image from a small, entrepreneurial start-up offering a single
service to that of a well-established, diversified company capable
of handling larger, more technically challenging and complex projects.
The Ernst & Young Entrepreneur of the Year and the Top 40 Under
40 awards provided the company's founders with an opportunity to
tell their story to a wider audience, build credibility within their
industry, and strengthen team spirit.
Whalebone worked with the company to identify its entrepreneurial
and business achievements and put together an award-winning application
package. As a result, Jeff Westeinde and Doug Wynn, co-founders
of Quantum Environmental Group, received the Ernst & Young 2001
Entrepreneur of the Year Award in the Business to Business category
for their achievements in building a company that disposes of hazardous
waste materials in a safe and environmentally-effective manner.
In 2002, Jeff Westeinde was selected as one of Canada's Top 40 Under
40 which recognizes the achievements of Canadians under the age
of 40.
Yves Veggie Cuisine
 Founded
in 1985 by Yves Potvin, Yves Veggie Cuisine is now the leading brand
of refrigerated meat alternatives in North America. Its line of
soy based veggie wieners, burgers, deli slices and veggie ground
round is sold fresh in grocery stores and supermarket chains across
Canada and the United States.
Whalebone Productions' strategy was to re-position the company
from the narrow, niche market of natural foods to the broader mainstream
market by focusing attention on the company's business achievements.
The Top 40 Under 40 and the Ernst & Young Entrepreneur of the
Year awards were identified as an opportunity to reinforce Yves
Veggie Cuisine's authority as an industry leader, and to highlight
the entrepreneurial vision and strengths of its founder.
Working closely with company founder Yves Potvin, Whalebone put
together an award-winning application package that successfully
identified and conveyed the company's achievements. As a result,
Yves Potvin, president and founder of Yves Veggie Cuisine, was selected
as one of Canada's Top 40 Under 40 in 1995. Yves was later named
Ernst & Young's 1997 Entrepreneur of the Year for Agriculture
and Food in recognition of his ingenuity, hard work, and innovation
in creating a successful business in the growing new category of
meat alternatives.
Index
|
